GT-Protocol - AI Application
The project embarked with the client presenting merely an idea for GT Protocol — a visionary platform aimed at revolutionizing the cryptocurrency trading and investment arena. At this outset, there was no visual identity, no MVP, no pitch deck, no any marketing materials.
01
This process was integral to transforming GT-Protocol from a concept into a market-ready cryptocurrency trading and investment platform.
02
The project for GT-Protocol was not just about design; it was about building a brand and a product from the ground up, and shaping it into a platform that stands out in the competitive world of cryptocurrency investments.
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Crafting a Unique Visual Identity
Developing the MVP
Designing an Engaging Pitch Deck
Redesigning the Landing Page for Optimal User Experience
04
In the User Research phase, I analyzed data from existing crypto platforms to understand user interaction patterns, popular features, and common usability issues. This analysis led to the creation of detailed user personas, each representing different user segments.
05
In the Information Architecture phase, I focused on organizing, structuring, and labeling content effectively.
06
During the wireframing phase, I developed basic layouts and structural guidelines for GT Protocol's interface, focusing on functionality and user flow without yet delving into detailed design elements.
07
In the Moodboarding and UI Concept phase, I collated visual inspirations and developed UI design concepts for GT Protocol, blending creative ideas to form a cohesive and engaging user interface.
08
This is one of the initial UI concepts for the mobile app, designed to deliver a visually appealing and user-friendly interface that highlights key features like investment options and popular queries.
09
In the final UI, I made subtle adjustments to the color palette and layout, ensuring the chat tab and AI assistant are prominently featured and easily accessible from the main page.
