VOXE - Web 3.0 Social Media
VOXE.io is a pioneering social media platform, designed to revolutionize user interaction and content sharing. The client came with initial ideas for the product's functionality and needed expertise to make it a user-centric and visually appealing app.
01
The process was based on design thinking, a crucial methodology for ensuring user-centered development.
02
Create a prototype for the Minimum Viable Product (MVP) that effectively highlights key features.
Develop a distinctive brand identity to stand out in the competitive social media landscape.
Redesign the landing page to align with the existing MVP and pitch deck, aiming to improve user engagement and conversion rates.
03
Prioritized features based on comprehensive user research, market analysis, and stakeholder feedback, ensuring alignment with industry best practices and user needs.
Applied responsive design principles, conducted interactive testing, and implemented device-specific optimizations using ProtoPie to deliver a seamless user experience across multiple platforms.
Developed a bold and innovative brand identity by analyzing competitors and experimenting with unique color schemes and typography to differentiate the product in the market.
04
I chose Semi-Structured Surveys for user research because they offer a good balance between structure and flexibility.
The responses to these open-ended questions helped prioritize features in the MVP and gain a more comprehensive understanding of what users truly value and need in the platform.
05
For a comprehensive competitor analysis of VOXE against its key competitors, I focused on various dimensions such as target audience, primary features, content types, monetization strategies, user engagement tools, and advanced technological features like AI & search algorithms, blockchain integration, earning systems, security, censorship levels, and NFT capabilities.
06
The main goal was to create an IA that is intuitive, user-friendly, and in line with the core functionalities identified as crucial for the MVP phase. This approach prioritized the essential features, laying the groundwork for a smooth and efficient user experience.
07
This stage involved creating basic sketches of the app’s interface, focusing on the layout and functionality of selected features derived from the ideation sessions.
08
After approval of the UI concepts, I focused on designing the key screens for the app, prioritizing key areas to ensure a cohesive and user-centered experience.
09
The next stage in VOXE's development involved creating essential startup documentation, specifically the Pitch deck and Whitepaper.
The goal was to create a cohesive visual and interactive experience that aligns with the MVP's look and feel and the Pitch deck, while also aiming to boost user engagement and conversion rates.
