VOXE - Web 3.0 Social Media
VOXE.io is a pioneering social media platform, designed to revolutionize user interaction and content sharing. The client came with initial ideas for the product's functionality and needed expertise to make it a user-centric and visually appealing app.
01
I used a design thinking approach to ensure the product was built around real user needs — from research to final design.
02
The project had three main goals:
Create a working MVP prototype that showcases core features
Build a distinctive brand identity in a crowded social media market
Redesign the landing page to align with the MVP and pitch deck
Everything needed to look cohesive, credible, and engaging for early users and investors.
03
To move forward, I:
Prioritized features based on user research and market insights
Designed responsive, interactive prototypes tested across devices
Created a bold brand identity to help VOXE stand out
Each decision focused on usability, clarity, and business impact.
04
I chose Semi-Structured Surveys for user research because they offer a good balance between structure and flexibility.
The responses to these open-ended questions helped prioritize features in the MVP and gain a more comprehensive understanding of what users truly value and need in the platform.
05
For a comprehensive competitor analysis of VOXE against its key competitors, I focused on various dimensions such as target audience, primary features, content types, monetization strategies, user engagement tools, and advanced technological features like AI & search algorithms, blockchain integration, earning systems, security, censorship levels, and NFT capabilities.
06
The main goal was to create an IA that is intuitive, user-friendly, and in line with the core functionalities identified as crucial for the MVP phase. This approach prioritized the essential features, laying the groundwork for a smooth and efficient user experience.
07
Wireframes helped translate ideas into practical layouts. This stage defined how the product would feel in real use.
08
After approval of the UI concepts, I focused on designing the key screens for the app, prioritizing key areas to ensure a cohesive and user-centered experience.
09
The next stage in VOXE's development involved creating essential startup documentation, specifically the Pitch deck and Whitepaper.
The goal was to create a cohesive visual and interactive experience that aligns with the MVP's look and feel and the Pitch deck, while also aiming to boost user engagement and conversion rates.
